Make like a true Parisian at Aubaine, where the dizzying heights of culinary expertise are reached through their stunning breakfast and Brunches.

The floor-to-ceiling windows bask Aubaine in an airy, relaxing glow. The pastel colour palette and reams of bouquets and greenery scattered around put the beautiful surroundings on par with the food on show.

Come for Breakfast to enjoy a range of patisserie, fruits and grains and eggs any way. You can start your day with eggs scrambled, fried, or poached, served with toasted sourdough and a fresh mixed salad, with optional add-ons like grilled halloumi or smoked salmon. If you’re feeling indulgent, the truffle scrambled eggs offer a rich and earthy twist. Traditional favourites like Eggs Benedict, Royale, and Florentine are available, each served on an English muffin with homemade hollandaise sauce and your choice of ham, smoked salmon, or spinach.

Aubaine's All Day Brunch is also a big deal here. Kick things off in style with an aperitif of Aperol or Elderflower spritz. All the classics are here (think Eggs Benedict, French Toast brioche and avocado toast) – alongside some stunning French dishes like Croque Monsieur. 

Situated on the second floor of the popular department store above Oxford Street, this Selfridges restaurant is a beautiful French Brasserie, tucked away among the luxury shoe galleries. It’s an amazing restaurant for celeb-spotting and is probably the most well-known Aubaine restaurant location due in part to ‘instagrammable’ purple wisteria that hangs down from the ceiling. Creating a peaceful vibe, you’d be forgiven for thinking you were somewhere else other than London.
 
Bond Street Station is just a 4-minute walk from Aubaine Selfridges, while Marble Arch Station is an 8-minute walk to the restaurant.
Expand Description

Breakfast:

Monday - Saturday served from 10am

Sunday served from 11:30am

Brunch:

Saturday & Sunday served until 5pm

  • Breakfast
  • Brunch
  • Vegetarian Options
  • Accepts Credit Cards
  • Children Allowed
  • Online Booking
400 Oxford Street, 2nd Floor, London, W1A 1AB
Overall rating
3.9
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  • 4.0
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    • 5
    a week ago
    Excellent food with the Fork discount. Difficult to find due to incomplete google address (and in the fork), had to Google search to know it's on 2nd floor. Service and atmosphere is fine but probably would feel sad if I had to pay full price. Overall a 4 star just for lacking service/ Atmosphere for the price. Food wise everything we tried are 9-10 out of 10.
  • 5.0
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    a month ago
    Had a really lovely lunch at Aubaine in Selfridges yesterday. The setting is super nice, calm and stylish, perfect if you’re taking a break from shopping or just fancy a relaxed meal in central London. We started with the seafood dishes, which were fresh and full of flavour. You could really taste the quality, and everything was nicely presented without being over the top, the fried calamari and the beef carpaccio was so fresh!! For mains, the beef fillets were a big hit, cooked just right and really tasty, was melting in my mouth!!!!!!!!!!! The lobster pasta was creamy, rich, and full of flavour, with loads of lobster. It felt a bit indulgent in the best way. We also tried a few of the sandwiches, which were surprisingly good. Sometimes sandwiches can be a bit boring, but these were made with fresh ingredients and tasted great. But the best part? The cinnamon French toast OMG! Honestly, it was incredible. Soft, warm, and just sweet enough we all agreed it was the winner of the meal. I’d go back just for that. The staff were friendly and helpful, Massimiliano was taking care of us in every little detail without being too much, and the whole place had a nice, chilled-out vibe. Would definitely recommend if you’re in the area and fancy some good food in a lovely spot. We will be back soon 💖💖
  • 5.0
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    4 months ago
    The restaurant is beautiful, the service is excellent, and the staff is friendly. I ordered a salad, which was good but a bit rough; I suggest they make some adjustments to improve it. The burger was fantastic.